Catalog entry revision

An improved version of LOMO LC-A made in China by Lomographic Society


For the past 12 years, our hearts, minds, and souls have been captive to the whims and demands of one tiny little camera: the Lomo LC-A. Who knew that this unassuming little metal amigo could serve up images incredible and charming enough to inspire the birth and constant expansion of an entire Society dedicated to spontaneous and hyper-creative photography?

Yes, it was that good. The Lomo LC-A was our very best friend and the cornerstone of everything that the Lomographic Society stands upon. A little over a year ago, the production of the original Lomo came to an end, and we knew that it was up to us and the Community of Lomographers to invent a suitable replacement from the ground up.

It was clear that this had to be a team effort. After all, most of the credit for the Lomo’s enduring cult fame and innovative techniques goes to you – our Lomographic friends and colleagues – who worked tirelessly to tease the world’s most compelling and impossible images out of this tiny black box. We harnessed the Lomographic Community’s power by offering an online poll – detailing what the most important features of the Lomo were. In order, they were:

1. The Minitar 1 32.2.8 lens – and the colors & effects that it yields
2. Long exposures with and without a flash
3. Multiple and overlapping exposures
4. The LC-A’s easily portable body and ease of use

The path was set. Over one year later, we are absolutely thrilled to present the brand new Lomo LC-A+. It’s designed as not only a replacement for – but a major improvement upon the original design. It’s the LC-A+ a host of new features. The LC-A+ the input of thousands of Lomo experts. Essentially, it’s the LC-A+ you! For new Lomographers, it provides the same images and effects that the original LC-A was so soundly adored for. For you old-school veterans, it offers a host of new features and technique possibilities within the body and lens that you’re well versed in using.

+Specifications
++ Size: 4.25" (10.5cm) x 2.5" (6cm) x 1.6" (4cm)
++ Weight: 0.65lb (0.3kg)
++ Format: all 35mm (color negative, slide, b&w)
++ Lens: Minitar 1 32/2.8 (Multicoated)
++ Focal length: 32mm
++ Available apertures: 2.8, 4, 5.6, 8, 11, 16
++ Shutter speeds: 1/500 to unlimited (via auto-exposure)
++ Exposure: program automatic (selects aperture & shutter automatically)
++ Multiple Exposure switch for unlimited shots on 1 frame
++ Flash: standard hotshoe with second-curtain sync
++ Standard tripod & cable release thread
++ Film can be processed at any 35mm lab, supermarket, drug store, swapmeet, etc.

Features
The Legendary Minitar 1 32/2.8 lens
The single greatest attribute taken from the original Lomo LC-A design. This multi-coated little beauty is the reason for most of the Lomo’s magical & famous effects – including over-intense color saturation, sharp contrast, vignetting at the edges, occasionally selective focus, and a whole host of other quirks that only the Lomo’s analog wizardy can deliver. Like the original, this Minitar 1 is made exactly to Professor Radionov’s exacting specifications, and is hand-crafted with love and pride. The glass is multicoated to minimize internal reflections and maximize color and contrast. Its wide angle view captures a healthy chunk of everything in front of you and its bright f/2.8 maximum aperture lets all that natural, ambient light come streaming right in. The Minitar 1 lens is produced in two locations. The LC-A+ lens is made in China - at the same factory that produces the camera. The LC-A+ RL lens is produced at the original LOMO factory of St. Petersburg, Russia. Both lenses share identical specifications, and are capable of producing the same gorgeous, Lomo-style images.


Source text and images: Lomographic society.
http://shop.lomography.com/lca+