Revival of Zenit cameras?

The state corporation "Rostech" intends to revive a brand of Zenit cameras. It must be a luxury camera:

https://rns.online/military/Goskorporatsiya-Rosteh-namerena-vozrodit-brend-fotoapparatov-Zenit-2016-02-08/

https://news.mail.ru/society/24775637/?frommail=10

What could it be? For the 1.April joke it is too early...

Regards, Alexander

As much as we want it to be true it seems like there is announcement like that every year and nothing happens.

They want to produce luxus cameras like Leica. But quality should be like Leica too, not like FED or Zorki.

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Originally posted by AlexanderK

What could it be?

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It is an irresponsible statement of a man in a state of hangover; does not correspond to reality.

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As much as we want it to be true it seems like there is announcement like that every year and nothing happens.

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True, although they suprisingly showed up with reproductions of known optics like the Helios and the Jupiter.

Now everyone who is in the [edit] Lomographic society range wants to have a Leica, but what do they want tomorrow?

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Originally posted by Valkir1987

True, although they suprisingly showed up with reproductions of known optics like the Helios and the Jupiter.
Now everyone who is in the Lomo range wants to have a Leica, but what do they want tomorrow?

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Let's be clear names...
LOMO is a Russian optic company, located in St. Petersburg. It does not produce a photo equipment (nowadays).
"Lomography Society" is an Austrian company, located in Vienna. They sell a photo equipment, but do not produce it.
LOMO is not equal to "Lomography Society". It sounds similar. One name comes from the other, but you can not mix them.
"Helios" and "Jupiter" are trademarks owned by Krasnogorsky Zavod (KMZ). KMZ is located in Krasnogorsk, Russia and it has nothing to do with LOMO. Krasnogorsky Zavod designs and manufactures lenses for "Lomography Society".

...and surely Ј289 for a Lubitel has to be a joke?? I remember a foray with one of those back in the mid '80's - they were about Ј25 back then and I had a refund after endless problems with light leaks..

Steve

Very true Steve,

Anything labelled as "Lomo" in the UK is a must have for the hipsters,and they will pay for the privilege of parading around with their new addition to their posing gear without understanding the real meaning and history of "LOMO"

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Very true Steve,

Anything labelled as "Lomo" in the UK is a must have for the hipsters,and they will pay for the privilege of parading around with their new addition to their posing gear without understanding the real meaning and history of "LOMO"

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Things are not very different here in the Netherlands, though there is a shift towards more expensive gear like Leica. This trend has most likely reached its top now.