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I think they didn't forget. They had problems because they could not coat their lenses yet.
I have read interesting article in magazin "Fotografia" from 1953.
Every 1 cm of glass absorbs 2.4% of light.
From light absorbing piont of view 2 cemented lenses can be treaten like 1 lens. The most "dangerous" are surfaces between air and glass.
Two surfaces of a lens (air/glass/air) absorbs 10% of light.
This is the reason why they could not use Planar which was calculated in 1896, but Tessar from 1902 had less surfaces where air and glass met.
There are 2 intersting tables regarding light absobring. If somebody is interested in it I will place them here.
Coatings reduce the reflection and increase the contrast and sharpness. It is certainly true that designs with many air glass surfaces finally got their succes after lens coating was possible.
Zeiss even tried to develop glass with a refraction and dispersion close to that of air. This led to the 'Herar'. Only a few of them where produced.
But the focus for 35mm photography remained improving the triplet base. I doubt the main reason for this is the need of coating the surfaces.
Gauss designs where used in 35mm format mirror reflex camera's (Exakta) and motion picture camera's with beam splitters. A Gauss leaves more room behind the lens for mirrors and prisms in 35mm format. Retro focus lenses where yet to be developed.
Improving the triplet led to the Zeiss Sonnar, but such lens can only be used on a rangefinder. (it has only one reflective surface less than the Biotar) More than 1000 pages of optical calculations where needed to design the Sonnar. It really took more time in the computerless age.
Paradoxes and misconceptions have delayed the development of optics for ages. Isaak Newton for example was convinced of the fact that it was optically impossible to correct the shifting of colors with lenses. As a result telescopes where only built with mirrors. Film used to be sensitive only for blue and violet. It was not needed to correct colors for photography. But in field optics and microscopes, color correction was needed.
Only one Sonnar type lens appeared for the SLR, known as the Takumar 58mm.